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Thursday, June 11, 2009

blackmagic-design


Software such as Final Cut Pro™ and Premiere Pro® are resolution and quality independent, so even though they're used with DV video, they're not limited to DV quality. Whether you need DV, uncompressed standard definition or high definition quality, it’s all determined by the video card installed in your system and not the software. By plugging a DeckLink card into a system, you're replacing all the video rendering and files with true uncompressed 10 bit quality.

10 bit uncompressed is of such high quality, it's actually better than Digital Betacam™ decks because there's no video compression at all. This means all of your editing and design work is higher quality than other pre-built and incredibly expensive systems! That’s why DeckLink has been used by thousands of high end customers for leading edge TVC’s, episodic program production and feature films worldwide. You simply can't get better quality high definition video than DeckLink's 10 bit uncompressed HD-SDI video.

Speed

DeckLink systems are much lower cost than other solutions so you can have more people working on the same job. In the past a single operator used an expensive system to complete a job as fast as possible. Because the system was expensive, it created a bottleneck as most companies could only afford one. Because DeckLink systems are inexpensive, you can do the same quality work but with more specialized people working on various parts of the job. For example, you might have a graphic designer with no knowledge of television working on graphics in Photoshop®, and then feeding those graphics to a video editor running Final Cut Pro™ or Premiere Pro. The designer doesn't need to know anything about television as Photoshop is the same tool they'd use for print, web and now television. It’s really the designers' creative skills you need!

This leaves the editor free to focus on the edit and not the titles and graphics, so their time is better utilized. You have two tasks being completed at the same time for the same job and using specialists who are better qualified for each specific task, which is a much faster workflow.

Choose your Software

With DeckLink you can choose any software you need for a job. So if you're editing but then need some new kind of complex effect, you can instantly move into another application better suited to the task. For example, you can move from Final Cut Pro™ to Shake™ or After Effects® and then move media back instantly. All media are standard QuickTime™ files so you don’t need to render imported files. They just drop directly into each application for direct use.

Once your edit's finished, instantly move to DVD Studio Pro™ or Encore DVD® to author a DVD using uncompressed files for maximum quality. If a new software tool is released into the market with unique features, as long as it’s QuickTime™ or DirectShow™ AVI based you can use it immediately.

More People know the Tools

The software used with DeckLink cards is also used on lower quality but higher volume solutions such as DV editing. So you know that thousands of people are using the same tools everyday and can be hired to complete high-end work without any retraining. Operators can move from DV to uncompressed standard definition, or even HD without retraining as the software still operates the same way independent of quality or television standard. Talented graphic designers can be called in to add an extra creative boost to work and as they know applications such as Photoshop well, you can integrate their talent into your workflow without retraining for television. Eliminating complex custom training lowers your costs and also means you can immediately bring in extra creative talent, such as matte painters and graphic designers to work on complex jobs, taking your creativity to much higher levels.

Online or Offline Editing

Do your offline editing and then move to online editing using the same tool! DeckLink supports uncompressed online quality and on Mac OS X™, DeckLink also supports ProRes, DV and JPEG compression for offline work.

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